Movement Mortgage welcomes Justin Caplan as East Coast Growth Director
By: Movement Team
diciembre 17, 2025
[Indian Land, SC] Movement Mortgage, a national top 10 retail mortgage lender, is proud to welcome Justin Caplan as East Coast Growth Director. In his new role, Caplan will lead strategic growth initiatives, support market expansion, and partner with leaders across the East Coast to strengthen recruiting and leadership development. 
With more than 30 years in the mortgage industry, Caplan brings deep experience in production, leadership development, market expansion, and organizational growth. Over the course of his career, he has funded more than $1 billion in home loans and spent the last 12 years as Growth President at Atlantic Bay, where he helped the company expand across the Southeast while maintaining a strong, people-first culture. He is widely regarded as a cultural champion who emphasizes recognition, teamwork, and adaptability, believing that meaningful growth is directly aligned with employee satisfaction.
In addition to his production and leadership experience, Caplan has built a reputation for elevating recruiting strategy and strengthening leadership pipelines across multiple markets. His work developing leaders, building market expansion strategies, and driving organizational alignment has contributed to long-term, sustainable growth within the teams he has served.
In his new role at Movement, Caplan will oversee strategic growth and recruiting efforts across the East Coast, enhance Movement’s discovery and onboarding experience, and partner with regional leadership to strengthen recruiting performance and market expansion. He will also lead national Market Leader development by driving accountability, supporting skill-building, and equipping leaders with tools and training to grow their markets effectively.
"Justin’s depth of experience, his passion for growing leaders, and his proven track record in expanding markets make him an incredible addition to our organization," says Brady Yeager, Movement’s National Sales Director. "His leadership will elevate our recruiting strategy and strengthen our ability to develop market leaders across the East Coast. We are absolutely thrilled to welcome him to Movement."
On a personal note, Caplan is the father of four girls, including one with special needs, and runs a nonprofit in Tanzania. This work reflects his commitment to serving others both inside and outside the industry.
"I have admired Movement Mortgage’s culture for many years, and I am thrilled to become part of the team,” says Caplan. “Partnering with leaders to drive meaningful growth while keeping people at the center of everything we do is the goal.
With more than 30 years in the mortgage industry, Caplan brings deep experience in production, leadership development, market expansion, and organizational growth. Over the course of his career, he has funded more than $1 billion in home loans and spent the last 12 years as Growth President at Atlantic Bay, where he helped the company expand across the Southeast while maintaining a strong, people-first culture. He is widely regarded as a cultural champion who emphasizes recognition, teamwork, and adaptability, believing that meaningful growth is directly aligned with employee satisfaction.
In addition to his production and leadership experience, Caplan has built a reputation for elevating recruiting strategy and strengthening leadership pipelines across multiple markets. His work developing leaders, building market expansion strategies, and driving organizational alignment has contributed to long-term, sustainable growth within the teams he has served.
In his new role at Movement, Caplan will oversee strategic growth and recruiting efforts across the East Coast, enhance Movement’s discovery and onboarding experience, and partner with regional leadership to strengthen recruiting performance and market expansion. He will also lead national Market Leader development by driving accountability, supporting skill-building, and equipping leaders with tools and training to grow their markets effectively.
"Justin’s depth of experience, his passion for growing leaders, and his proven track record in expanding markets make him an incredible addition to our organization," says Brady Yeager, Movement’s National Sales Director. "His leadership will elevate our recruiting strategy and strengthen our ability to develop market leaders across the East Coast. We are absolutely thrilled to welcome him to Movement."
On a personal note, Caplan is the father of four girls, including one with special needs, and runs a nonprofit in Tanzania. This work reflects his commitment to serving others both inside and outside the industry.
"I have admired Movement Mortgage’s culture for many years, and I am thrilled to become part of the team,” says Caplan. “Partnering with leaders to drive meaningful growth while keeping people at the center of everything we do is the goal.
