Movement’s servicing approach is designed around one goal: keeping loan officers connected to their clients. That relationship fuels repeat business and strengthens partnerships, creating long-term loyalty in any market. Our pricing philosophy and technology stack reinforce this strategy by helping loan officers stay present, relevant, and trusted as borrower needs evolve.
Pricing Built to Help Buyers Win: We focus on the details that give borrowers an edge in the market. When buyers win, loan officers win with them.
Smart Touchpoints for Clients: MORE delivers automated alerts, tasks, and reminders that help loan officers stay present at the right moments. In 2025, MORE powered over 18 million automated emails, strengthening relationships well beyond closing.
Protection That Keeps Buyers Coming Back: Movement Insurance keeps homeowners covered by trusted support for home, auto, and more. 90% of our loan officers trust Movement Insurance to protect their clients’ assets.
Connections That Last: Even if servicing transfers, we prioritize investors that allow continued branding and outreach, helping loan officers provide long-term value to their clients.
Our programs create opportunities other lenders miss.
Movement continues to build products for evolving markets and the borrowers who depend on them. In 2025 alone, we introduced 163 new loan solutions, giving loan officers more ways to support buyers navigating shifting demand, tighter inventory, and changing refinance conditions. Our product strategy focuses on creating access to homeownership for every type of buyer, including investors, self-employed clients, first-time buyers, underserved communities, builders, medical professionals, and buyers with uncommon roadblocks.
Each new product is designed to solve a real need, simplify the path to approval, and give loan officers tools that help more borrowers achieve their goals.
The Product Advancement Team helps loan officers turn complex products into simple, usable tools. The team provides product education, dedicated marketing resources inside MORE, and guidance that helps loan officers work smoothly with operations. Their goal is to make every product easier to understand, market, and deliver to borrowers.
Movement Boost helps buyers bring less cash to closing by covering the FHA minimum down payment, with an option for closing cost assistance. A tremendous winner for Movement over the last few years, this proven program continues to deliver for loan officers and buyers. Its flexibility supports first-time and repeat purchasers across a wide range of financial profiles, including those in underserved communities. It also gives teams a reliable way to adapt to changing markets and help more buyers move forward.
Our Programs Expand Access to Homeownership
Hear from top producer Kevin O'Laughlin on wealth-building.
Wealth-building should be sustainable, transparent, and rooted in shared success. Just as we help families build stability through homeownership, we create pathways for our teammates to build long-term financial security throughout their careers. These programs are designed to align individual growth with the long-term health of the company, giving our people meaningful ways to invest in what we’re building together.
Income for Life
An investment tool that builds long-term wealth every time a loan is retained for servicing. Movement contributes on your behalf, turning today’s production into lasting income over time.
Entrepreneur Model
Gives entrepreneurial leaders transparency into revenue and expenses with a predictable earnings structure set in advance. Leaders run their business their way while Movement provides the infrastructure and support.
Movement Insurance
Creates a new way to serve customers beyond closing while generating ongoing income. Insurance offerings strengthen trusted relationships and help turn profits into community impact.
If you're a realtor, builder or homebuyer who's done business with Movement in 2025, our impact would not have been possible without you.
If you haven't worked with us before, we invite you to be a part of our Movement of Change in 2026.